Fluff: Doing Different, Differently

Sometimes you just have to stand up and applaud, and, this is what we have been doing with Fluff every time they open their mouths.

Ex-owner of Frank Body, Erika Geraerts, has created a new brand for the beauty industry. I know what you’re thinking, not another one… I come bearing good news, this new beauty brand is what the beauty industry has needed for many years, but no one has had the passion or confidence to create. In comes Erika and her brand Fluff to shake things up.

What is Fluff

Is a new beauty brand that is yet to launch any beauty products.

Beauty products are coming.

Who buys Fluff

Fluff is a brand aimed at teen girls to young adult women who are sick and tired of overproduced products with no substance.
A stance against the norm, which is a beauty industry full of beautiful/ugly lies. Fluff delivers beauty in the way that their target speaks, acts and hangs out, a brand that is a welcomed with open arms.

Why is it different

There’s no bullshit.

Emails are Queen

Their emails are so God darn refreshing. Erika lays it all out, the good, the bad, the ugly.

Why can’t more brands be this honest?

Do yourself a favor and sign up to their emails. Now.

Why should you take notice

It’s run by an incredibly smart woman who has a clear direction and a positive goal.

Eight Ball

Go buy an eight ball, we did and it helps answer our daily questions; should I get uber eats for lunch? should I drink more water today? should I work with this client? All the important questions.